Failure to Work and Play Well with Others Can Kill a Brand!

“I’M AS MAD AS HELL, AND I’M NOT GOING TO TAKE THIS ANYMORE!” I want you to get up right now, sit up, go to your windows, open them and stick your head out and yell – “I’m as mad as hell and I’m not going to take this anymore!” Things have got to change. But first, you’ve gotta get mad!… You’ve got to say, “I’m as mad as hell, and I’m not going to take this anymore!” Then we’ll figure out what to do about the depression and the inflation and the oil crisis. But first get up out of your chairs, open the window, stick your head out, and yell, and say it.

-Howard Beale from Network, 1976

I think I know how Howard Beale felt.

I am the owner of a 2009 Toyota Corolla and it is one of the models that this auto manufacturer has recalled for both the sticking accelerator problem and now the floor mat problem. Hindsight is always twenty-twenty, but as someone who has owned multiple Toyota vehicles since 1986 – 24 trouble free years with only routine maintenance to deal with – I’m a little torqued.

I’m not upset that there is a recall notice on my vehicle. Stuff happens. In fact, through the years, Toyota has issued voluntary recall notices on a variety of relatively minor problems – seat belts that didn’t retract properly, parts that were not performing to their standards of quality, etc. When I have received such a notice, I would call the nearest Toyota Dealer, arrange an appointment – sometimes the same day – and be on my way in less than 30 minutes after visiting the dealer. What is upsetting in this case is that Toyota is stumped.

In the past, the press release concerning a recall would say something like “Toyota has issued a voluntary recall on X number of Corolla’s because of Y. Owners these vehicles will receive a recall notice within the next ten days. They are to make an appointment with the nearest Toyota dealer who will remedy the situation in a timely manner. This time, the press release announced the recall, but there is the troubling, “Toyota will determine the appropriate remedy as soon as possible. They still don’t know.

And may not for awhile. According to other news reports, Toyota claims the problem is due to “to worn pedal mechanisms that increase friction in certain conditions and cause the accelerator to stick sometimes. The manufacturer, CTS Corp in Elkhart, Indiana is saying it’s not true. They maintain that “the friction problem accounts for fewer than a dozen cases of stuck accelerators, and in no instance did the accelerator actually become stuck in a partially depressed condition.

What really torques me is that this is a situation when organizations and the people in them – in this case brilliant engineers – really need to “work and play well with others” to solve this problem. I have this image in my mind of a group of engineer’s from Toyota and CTS Corp sitting in a conference room in the Narita Hilton in Tokyo blaming each other for the problem instead of trying to solve it. This is a case where the inability to work and play well together could have dire consequences for the brand.

Do Others Know What You Expect of Them?

It’s hard to work and play well with others if expectations don’t get shared. If both were still alive, today would have been my parents’ 70th wedding anniversary! They were married for 52 years and I was around for 41 of those.

When two people are in a relationship that long there will always be ups and downs and good times and bad. The longevity of any relationship really depends on how well those in the relationship find ways to make it work. One of the things that I noticed when times a got a little rocky between them was that they would forget to share their expectations of each other openly. Instead they just assumed the other knew what those expectation were. A case in point was usually the holiday season. Each would have expectations about what a great holiday season might look like, yet each would never share those expectations with the other. As a result, both were disappointed more often than not.

How many times have you experienced a situation where your boss assumed you knew what was expected or you were a member of a team that just left a meeting assuming everyone knew the assignment – yet those expectations were never openly shared.

Why are we so afraid to share those expectations openly, when not sharing them usually results in hurt feelings?

Bicycle Dreams – Even Individual Contributors Can’t Go It Alone

As I mentioned the other day on a recent post on Working With Twenty Somethings, I spent last weekend at The Fourth Annual Solstice Film Festival in Minneapolis MN. While I was underwhelmed by many of the offerings, another documentary that I thought was incredibly well-done was the award-winningBicycle Dreams.

Bicycle Dreams, directed by Steve Auerbach, is the story of the 2005 Race Across America – a 3000 mile bicycle race from San Diego, CA to Atlantic City, NJ. The synopsis from the official website reads:

They are seekers, madmen, and angels hell-bent on riding across America on a bicycle in less than ten days. But what begins as the adventure of a lifetime is transformed in an instant when tragedy strikes the race. These voyagers discover what is truly at stake as they pedal on, praying for the deliverance only the finish line can bring. By journey’s end, some are saved, others are lost, but all learn that the fuel that takes a soul toward its own true destiny is desire. … Top riders finish in under 10 days, riding over 300 miles per day and sleeping only a few hours per night. Amid the sleepless grind, riders must endure the searing heat of the Mojave Desert, the agonizing climbs and descents of the Rockies, the driving winds of the Great Plains, and the twisting switchbacks of the Appalachians before the final sprint to the finish line in Atlantic City. With little prize money at stake, the fundamental goal of the race is simply to finish, a challenge half of all riders fail to meet.

I have seen a lot of documentary films. This one is without question in my top 5 of all time. See it.

What I do want to address is the concept of individual contributor. In most organizations, this is the place where everyone starts. We have no direct reports. Our manager, who hopefully is competent, gives us assignments. And while we may work on a team, we deliver results by doing the work ourselves – alone. Bicycle Dreams and the Race Across America it documents is a story about individual contributors – those “seekers, madmen, and angels hell-bent on riding across America on a bicycle in less than ten days”. However, what becomes crystal clear is that while one individual is pedaling the high tech machine called a bicycle across deserts, mountain ranges and tall grass prairie, they are not alone. In each case, a sizable support team accompanies the racers in a large RV and provide medical, physical, mechanical, nutritional, and emotional support along the way. Each cyclist needs – no, is totally dependent on – his/her support team to succeed. And what is amazing is that the race is not necessarily won by the fastest racer, but by the fastest racer with the best support team.

So after seeing this movie, I began thinking about whether or not individual contributors in the workplace actually go it alone. Are the individuals who receive the highest performance ratings totally independent or – like the riders in the Race Across America – are they dependent on others for their success? Before I share my point of view, I’d invite comments from others. What do you think?