Comment on "Finally! The Facts About Gen Y At Work"
Wednesday, November 4th, 2009One of the frequent laments from those who comment on generational issues in the workplace is the absence of real data. Many insights about the different generations – particularly about Gen Y – seem to come from anecdotal observations. While those viewpoints are a kind of data, having more objective information is always helpful. So when Michelle Pinchev’s post entitled, “Finally! The Facts About Gen Y At Work” appeared on Brazen Careerist, I thought it would be worth reviewing.
Michelle, who is an e-Marketing Specialist for Career Edge Organization, describes the study this way:
…Career Edge Organization commissioned a survey with Angus-Reid Strategies. From September 2 to September 10, 2009 they surveyed 1000 Canadians who are Angus Reid Forum panelists, ages 18 to 29, online. The sample was designed to ensure an over-sample of visible minority groups within the Canadian population (made up of approximately 54% of all respondents), as well as Canadians with at least some experience with post-secondary education (made up of approximately 95% of all respondents).
The objectives were to better understand the aspirations and expectations of Gen Y, and to better understand what Gen Y can offer in the workplace.
Pinchev cites three major findings of the study:
- Gen Y values merit over tenure.
- Gen Y employees are loyal rather than job-hoppers.
- Work-Life Balance is the top long-term Gen Y goal.
Let’s look at this study and the key findings in more detail.
First, the study used a sample of 1000 Canadian Gen Y employees. I have worked extensively with both Canadian and US business organizations in my career. While there are similarities between organizational environments in each country, there are also differences. For example, there are differences in employment law as well as health care systems in each country. Therefore, generalizing the findings of this study needs to be done with great care.
Second, the major findings actually confirm the aspirations and expectations of Gen Y rather than provide either new or definitive insights for this group.
In valuing merit over tenure, the respondents are simply confirming that just “paying one’s dues” for a period of time is not acceptable. That Gen Y wants to be rewarded for performance rather than the amount of time they have been in a position is not new information and yet it remains one of the major deterrents to retaining this group of employees in organizations that fail to grasp this concept.
The finding that Gen Y rates work-life balance as a top goal also confirms the prevailing view of this generation. The value-added insight would be what work-life balance looks like to Gen Y as opposed to the Baby Boomers who still set most of the policies at major companies. For example, I remember when “business casual” became the prevailing dress code in US corporations. One senior executive interpreted it to mean that he could now wear a bow-tie to work with his three piece suit while many others viewed it differently.
Finally, Pinchev claims that the finding that Gen Y is more loyal to employers is new data. If you read her explanation, it is really not. She states, “When treated loyally, Gen Y reciprocates”. That’s the caveat that cannot be underestimated. When Gen Y employees are not valued, not rewarded, and do not have a chance to learn and grow, they will leave. A number have reported to me that they would rather leave and live with their parents rather than work for a bad employer. And there are many employers and bosses who fail to understand this dynamic.
All in all, I think this study adds value in confirming what is already known about Gen Y. Given that Gen Y is the pipeline for new leaders in organization, getting an understanding of how this generation views leadership and the how they will play that role in the future is an important next question.
DrJohnDrozdal