One of the frequent laments from those who comment on generational issues in the workplace is the absence of real data. Many insights about the different generations – particularly about Gen Y – seem to come from anecdotal observations. While those viewpoints are a kind of data, having more objective information is always helpful. So when Michelle Pinchev’s post entitled, “Finally! The Facts About Gen Y At Work” appeared on Brazen Careerist, I thought it would be worth reviewing.
Michelle, who is an e-Marketing Specialist for Career Edge Organization, describes the study this way:
…Career Edge Organization commissioned a survey with Angus-Reid Strategies. From September 2 to September 10, 2009 they surveyed 1000 Canadians who are Angus Reid Forum panelists, ages 18 to 29, online. The sample was designed to ensure an over-sample of visible minority groups within the Canadian population (made up of approximately 54% of all respondents), as well as Canadians with at least some experience with post-secondary education (made up of approximately 95% of all respondents).
The objectives were to better understand the aspirations and expectations of Gen Y, and to better understand what Gen Y can offer in the workplace.
Pinchev cites three major findings of the study:
- Gen Y values merit over tenure.
- Gen Y employees are loyal rather than job-hoppers.
- Work-Life Balance is the top long-term Gen Y goal.
Let’s look at this study and the key findings in more detail.
First, the study used a sample of 1000 Canadian Gen Y employees. I have worked extensively with both Canadian and US business organizations in my career. While there are similarities between organizational environments in each country, there are also differences. For example, there are differences in employment law as well as health care systems in each country. Therefore, generalizing the findings of this study needs to be done with great care.
Second, the major findings actually confirm the aspirations and expectations of Gen Y rather than provide either new or definitive insights for this group.
In valuing merit over tenure, the respondents are simply confirming that just “paying one’s dues” for a period of time is not acceptable. That Gen Y wants to be rewarded for performance rather than the amount of time they have been in a position is not new information and yet it remains one of the major deterrents to retaining this group of employees in organizations that fail to grasp this concept.
The finding that Gen Y rates work-life balance as a top goal also confirms the prevailing view of this generation. The value-added insight would be what work-life balance looks like to Gen Y as opposed to the Baby Boomers who still set most of the policies at major companies. For example, I remember when “business casual” became the prevailing dress code in US corporations. One senior executive interpreted it to mean that he could now wear a bow-tie to work with his three piece suit while many others viewed it differently.
Finally, Pinchev claims that the finding that Gen Y is more loyal to employers is new data. If you read her explanation, it is really not. She states, “When treated loyally, Gen Y reciprocates”. That’s the caveat that cannot be underestimated. When Gen Y employees are not valued, not rewarded, and do not have a chance to learn and grow, they will leave. A number have reported to me that they would rather leave and live with their parents rather than work for a bad employer. And there are many employers and bosses who fail to understand this dynamic.
All in all, I think this study adds value in confirming what is already known about Gen Y. Given that Gen Y is the pipeline for new leaders in organization, getting an understanding of how this generation views leadership and the how they will play that role in the future is an important next question.
DrJohnDrozdal
Intelligent Life Among Gen Y – Part 1
I have been on Twitter for six months. During that time I have connected with a community of some pretty amazing people and participated in the online public discourse that those I follow and who follow me encourage. There is a reasonable chance that I may have met some of these people eventually in this life or in my next reincarnation. However, Twitter accelerated that process. And yes, I have been spammed a number of times as well, but the latest version of Twitter makes it easier to report those rascals.
One of the people that I have had the privilege of meeting in the Twitterverse is a 24 year old named Matt Cheuvront (Twitter name @mattChevy). As I have written in other posts, I see great hope in the Millennial or Gen Y generation and want to do what I can to help them make a difference. One of the questions that I often ask is what will the leaders who emerge from this generation look like. I don’t know what Matt will be doing twenty years from now. However, he has already given us some clues about what leadership might mean to his generation.
Here is a brief autobiography taken from his blog Life Without Pants:
Twenty-three years old [he just turned 24 on 10/31/09], newly engaged, and in my new home of Chicago, Illinois. I’m passionate about relationship marketing and social entrepreneurship, forging connections and encouraging interactivity amongst people in every way possible. Striving for the added bottom line of giving back to others. We’re put on this earth to ask questions, to challenge one another, to inspire one other to be great. That’s where I come in. I’m an agent who inspires greatness – living life by the moments, without really knowing what tomorrow may bring.
In my work with successful leaders from all walks of life and generations, one of the key characteristics seems be that they have a sense of their personal power that comes not from the position that they hold, but instead from their credibility, competence, likeability, and networks.
Let’s look at these sources of personal power in reverse order. Not only does @mattChevy have a huge online network, he nurtures it, invests in it, and values it. Whenever someone comments on his blog, he acknowledges it. ( I don’t think this guy ever sleeps! Come to think of it, neither did I at 24!) Likeability is present when we find ourselves saying, “I really would like to work with this person”. I get the impression that there are many who would rate Matt high on likeability. When it comes to social media marketing and how to enage others in the public discourse about important issues, he knows his stuff. What enhances his competence though, is that he is always asking others for their insights and continues to learn. Finally, credibility is about doing-what-you-say-you-will-do. In his bio, Matt writes:
I’m passionate about relationship marketing and social entrepreneurship, forging connections and encouraging interactivity amongst people in every way possible. Striving for the added bottom line of giving back to others. We’re put on this earth to ask questions, to challenge one another, to inspire one other to be great.
If you spend some time reading his blog and following his tweets, @mattChevy does exactly what he says he will do. As an example, yesterday he posted an article on his blog titled Why I Won’t be Moving to Maine Anytime Soon. This post is his personal reflection about Maine voting down a same sex marriage law. What is noteworthy about this example is that he speaks from the heart with great courage and encourages a dialogue by specifically wanting to hear alternative points of view. At the time of this writing he has received 92 comments – and counting. If you take time to read the thread you will see an amazing sense of community and commentary.
In the spirit of full disclosure, @mattChevy did not ask me to write this, and in fact, may be surprised to see it. I hope it is OK with him. I wrote it for two reasons. First, I think Matt is a real mensch – a great Yiddish word meaning someone to admire and emulate. Second, in too many contexts, the conversations about members of Gen Y is – well – not very flattering. In every generation, there are people that we need to forget and those that we need to recognize and appreciate. My intent is to bring to light other emerging Gen Y leaders in this blog. Matt Cheuvront is just the first.