When my generation was in high school, one of the career opportunities that was not even on the radar screen was barista as in “one who makes expensive latte drinks at chain coffee shops”. Another is “life coach” as in “someone who helps one navigate life’s sea of change – be it career, personal or otherwise”. Back in those days, you made coffee on your stove top perculator and if you needed help with life’s vagaries, you talked to your friends at a diner or bar. Coaches stuck to the sport they knew.
Given the economy, and the fact that at least one national coffee house chain is closing outlets, baristas are no longer in the demand they once were. Life coaches seem to be multiplying exponentially, though – as are the certification programs to become one. My friend Bob recently emailed me that “there is not enough ‘life’ for all the coaches out there”. He may be right.
If you google “life coach certification programs” you will find a plethora of avenues to become a certified life coach. Here is what I observed when I did just a little bit of digging. First, the programs range from a day-long (or less) program to a several month course of study – and at the end of either extreme one becomes a “certified life coach”. The variability of the length and the content of the courses suggests that there is no agreement of what constitutes the preparation for a life coach.
Second, these certification programs can cost several thousand dollars – and for many it is hard to even find out how much the program costs. Again, a pretty suspect fact. Makes one think that the “certification process” itself was created by a few as simply a money-making proposition.
Finally, I found little evidence in my quick search of either a threshold for entry into the program – that is, an application process – or a demonstration of competency at completion of the program. What tends to be emphasized is the lucrative opportunity that waits for certified life coaches. My question is, does anyone ever wash out of these programs and if they do can they just try another?
Now that I have raised the above warning flags, I do know several executive coaches who are excellent. And there are probably some credible life coaches as well. However, in the absence of agreed upon standards of what makes a great life coach, my advice to all is that if you have exhausted your friends’ patience regarding your life issues and you really need a life coach, check references!