One evening last week, I finally had the opportunity to watch the movie Rocky Balboa on DVD. In the spirit of full disclosure, I was born in Philadelphia and thoroughly enjoyed the local flavor of the first Rocky film back in 1976. Even though Rocky II , V fit under the Hollywood mantra of “if you at first you have a blockbuster success, then run it into the ground, the reviews of Rocky Balboa had me interested in this finale to the saga. I had planned to see this flick back in January with a friend of mine in Santa Fe, but we ended up having to cancel our plans for five consecutive weekends because of the freaky New Mexico weather.
So I settled in with a cup of tea and turned on my DVD player. For those who have not seen the movie , the premise is that the aging Rocky’s beloved wife Adrianne has passed away and he spends his time at his restaurant named after her telling boxing stories to patrons. In the meantime, an all-sports TV network puts together a computer simulation of a match between Rocky in his prime and the current heavyweight champion Mason “The Line Dixon (Sylvester Stallone has an affinity for campy names for fighters). Rocky wins this simulation, much to the chagrin of the current champ’s handlers, who then get Rocky to come out of retirement to fight Mason so the latter can even the score.
At this point, you are probably wondering what this movie has to do the topics normally addressed on this blog. Well, I am always looking for film clips to illustrate various conversations that I have in training or coaching settings and Rocky Balboa provides one. It’s about competitive advantage and strategy. There is a scene in which Rocky’s trainer assesses the situation to plan his boxer’s strategy for the match. The trainer does an objective assessment of Rocky’s strengths and weaknesses. He points out that Mason Dixon is just too fast to try to beat him with speed, that Rocky’s knees won’t hold up to a lot of road work, and that calcium deposits in his joints preclude a lot of sparring. Rocky’s main strength is his punching power and his ability to take a punch, so the trainer develops a weight-lifting regimen to put power behind his punches so that with every punch Mason will feel like he’s “kissing the front end of train at full speed.
What I liked about this segment was that it represented the kind of ruthless assessment of strengths and weaknesses that some organizations fail to do well. I’ve facilitated strategic planning sessions where it seems more like a mutual admiration society. The scene also provides a great example of the importance of crafting a strategy that is based on the competitive advantage that an organization has and then , and this is important , sticking to it. I’ve witnessed organizations that at the first sign of adversity give up on a strategy too soon. And by the way, the organizations that I’ve seen cling to a strategy too long, usually have not done that ruthless assessment of strengths and weaknesses.
I wish more businesses had the clarity of Rocky’s trainer. After all, the competitive marketplace can feel like a heavyweight fight and it is not how you start, it is how you finish that counts.